About
Built by Tay Payton
MarTech & customer-data architect · Founder, Paytonix
Tay Payton is a MarTech and customer-data architect who has worked across marketing platforms, CRM systems, websites, data warehouses, APIs, automation, and executive reporting.
That work repeatedly exposed the same underlying problem: companies were not lacking data. They were lacking confidence that customer behavior, campaign activity, and reported revenue still represented the same reality after passing through a fragmented technology stack.
Paytonix was created to diagnose and prevent those failures.
Paytonix works across the boundaries most teams operate within individually — marketing understands campaigns but not warehouse logic, engineering understands pipelines but not attribution, analysts understand reports but don't own instrumentation, and vendors understand their own platform but not the full revenue chain. The result isn't another dashboard. It's a tested and explainable system behind the dashboard.
Evidence standards
What we claim, and what we don't
- We distinguish Paytonix clients from Tay's prior employers or contract experience — logos and names are only used with permission.
- We use language like "experience engineering systems for teams including…" rather than implying a formal client endorsement that hasn't been given.
- We never fabricate testimonials, reviews, benchmarks, incidents, or outcomes. Anonymized examples are used only where confidentiality permits.
Security & Access
How Paytonix handles access to your systems
- Access model
- Read-only credentials wherever the platform supports them — analytics, CRM, warehouse, and reporting access is requested read-only by default.
- Credential handling
- Credentials are used only for the scoped assessment and are never stored beyond the active engagement.
- Data retention
- Access is revoked immediately once the engagement concludes. No client data is retained after findings are delivered.
- Confidentiality
- Findings, credentials, and anything observed during an assessment are treated as confidential and are not shared or referenced without explicit permission.
- When access can't be granted
- If read-only access to a required system can't be provided, that system is scoped out of the assessment and noted as a limitation in the findings — not worked around.